Marketing Campaign Executive / Social / Digital / Email / Charity

  • Job Reference: AWDO-P8891
  • Date Posted: 21 June 2022
  • Recruiter: Guide Dogs
  • Location: Reading, Berkshire
  • Salary: £28,988
  • Bonus/Benefits: + Excellent Benefits
  • Sector: Marketing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: CV Response Team

Job Description

Guide Dogs Jobs, Careers and Vacancies. Direct Marketing Campaign Executive vacancy in Reading, Berkshire Advertised by AWD online – Multi-Job Board Advertising and CV Sourcing Recruitment Services

Direct Marketing Campaign Executive (known within the charity as a Committed Giving Retention Officer) with proven organisational skills, excellent interpersonal and communication skills and experience in managing project spend is required for our dynamic, enthusiastic and diverse team at Guide Dogs based in Reading, Berkshire.

 

SALARY: £28,988 per annum (dependent on experience)

BENEFITS: 26 Days Holiday plus Bank Holidays. A generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme.

LOCATION: Reading, Berkshire – there will be opportunities to work from home as well as from the office

JOB TYPE: Full-Time, Permanent

WORKING HOURS: 9am – 5pm Monday to Friday, 35 hours per week

 

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

 

JOB OVERVIEW

We have a fantastic new job opportunity for a Direct Marketing Campaign Executive with proven organisational skills, excellent interpersonal and communication skills and experience in managing project spend.

As the Direct Marketing Campaign Executive you will lead on the tactical delivery of retention and upgrading campaigns for Sponsor a Puppy, Lucky Lottery and other committed giving products.

The Direct Marketing Campaign Executive will lead the day to day delivery of our fundraising activity and help us achieve campaign objectives to budget on time.

As a successful candidate, you will have an exciting opportunity to work in a growing and fulfilling environment where your efforts will be greatly appreciated by Guide Dogs and the thousands of people they help.

 

DUTIES

Your duties and responsibilities as the Direct Marketing Campaign Executive will include:

  • Manage the overall delivery of campaigns and loyalty activity, delivering on time, to budget and maximising response and value, including (but not limited to) direct mail, emails, social and digital media and telemarketing
  • Write briefs for creative, data, response handling and supporter care
  • Create and deliver content for the Sponsor a Puppy and Lottery programmes, including copywriting and working with internal and external photographers/videographers to deliver engaging content for offline and social media
  • Conduct regular analyses, including post-campaign wrap up reports, and make recommendations towards the strategic direction of campaigns and supporter journey improvement
  • Take personal responsibility for seeking innovative new ways to promote the product and communicate with supporters
  • Manage suppliers to ensure quality work is delivered, within the defined schedule and at a competitive cost
  • Work directly with the Digital Team and/or the relevant agencies to ensure product specific delivery of campaign content
  • Ensure that digital content for the campaigns on the Guide Dogs website and product social media is monitored for performance, updated for optimisation and fully compliant
  • Work with other Guide Dogs teams to ensure the smooth delivery of committed giving activity and to promote the team positively within the organisation

 

WORKING AT GUIDE DOGS

Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference, and change lives.

We believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for Guide Dogs.

 

CANDIDATE REQUIREMENTS

  • GCSE in Maths and English at grades A - C or equivalent
  • Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously
  • Experience in managing project spend and working with a number of different internal teams
  • Experience of working with external suppliers
  • Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis
  • Proven organisational skills
  • Able to maintain a number of projects simultaneously
  • Demonstrates excellent interpersonal and communication skills
  • Literacy, numeracy skills and experience of Microsoft Office, specifically Word, Excel and PowerPoint
  • Proven creative, copywriting and analytical skills
  • Coaching experience
  • Eligibility to work in the UK

 

The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.

Please note: we reserve the right to close any of our vacancies early.

 

NO AGENCIES PLEASE

 

HOW TO APPLY

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

CV’s of Job Applicants meeting this requirement may also be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P8891

This job is being advertised by AWD online on behalf of Guide Dogs

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