PR and Press Manager – Media Marketing – Public Relations

  • Job Reference: AWDO-C4712
  • Date Posted: 29 March 2019
  • Recruiter: The National Lottery Community Fund
  • Location: London
  • Salary: £39,000 to £44,000
  • Bonus/Benefits: + Generous Benefits
  • Sector: Marketing
  • Job Type: Temporary
  • Work Hours: Full Time
  • Contact: CV Response Team

Job Description

Public Relations (PR) / Media Marketing Manager who has experience briefing journalists with success in leading and delivering high profile consumer campaigns for a range of audiences in a multi-channel environment is required by the National Lottery Promotions Unit (NLPU) located in London.


SALARY: £39,000 - £44,000 pro rata (including London weighting) + Generous Benefits


JOB TYPE: Fixed Term Contract until end of December 2019

WORKING HOURS: Full-Time, 37 Hours per Week


PLEASE NOTE: Closing date for applications is 12th April 2019. Interviews are being held week commencing 15th April 2019.



The National Lottery Family is seeking an experienced Public Relations (PR) / Media Marketing Manager to manage and deliver high quality media coverage for The National Lottery’s 25th Birthday and ensure the celebrations in 2019 reach as many people as possible, telling the story of the extraordinary contribution of The National Lottery to life in the UK over the last 25 years.

Working as the Public Relations (PR) / Media Marketing Manager you will develop and manage the press and PR function for The National Lottery’s 25th Birthday, preparing detailed plans to manage pro-active and reactive media opportunities, working closely with the Head of Campaigns and Programme Manager for the 25th Birthday.

As the Public Relations (PR) / Media Marketing Manager, you will draft and sell in news and feature stories to national, consumer, regional and trade press and broadcast media. Using your existing relationships, you will engage journalists across all media, including national and local newspapers, consumer publications, radio, TV and online.

Your responsibilities as the Public Relations (PR) / Media Marketing Manager will also involve securing media partnerships to advance the public’s understanding of The National Lottery’s purpose. You will manage media enquiries and provide timely responses including spokespeople requests, statements, images, film, facts and stats.

When appropriate, you will manage negative stories and correct omissions and misinformation, working in close consultation with colleagues from across The National Lottery family.  You will create media toolkits and brief spokespeople and provide support for interviews.  You will maintain a media database to keep track of enquiries and responses and monitor and report on successes.

Part of your role will involve advancing The National Lottery’s external voice through innovation and staying relevant with trends and best practices, proactively taking advantage of relevant external opportunities.

You will liaise with all parts of The National Lottery family, ensuring we present an aligned brand to the public, as well as the creative agency we are working with.  You will work closely with the Director and four Heads of Campaigns, as well as manage and motivate a PR and Press Team comprising of two Press Officer and a Press Assistant.



Since 1994, The National Lottery has raised an incredible £39 billion for Good Causes all across the UK. Through the £30 million they raise every week, National Lottery players help build local communities, power sports teams, protect the environment, unleash creative talent, look after the elderly and unlock youthful potential. Support from The National Lottery wins Olympic medals and Oscars but despite this success, public awareness of the range and extent of National Lottery funding to Good Causes remains low.

The National Lottery Promotions Unit (NLPU) raises positive public awareness of National Lottery funding, thereby contributing to the overall brand health of The National Lottery.

Through a series of campaigns and initiatives, the NLPU brings to life the purpose of the National Lottery and showcases the extraordinary impact Good Causes funding has across the UK.  Working through traditional and digital media, it is our aim to make National Lottery players aware of, and thank them for, the thousands of incredible projects across the UK and in their local communities.

The NLPU is a joint venture between Camelot UK Lotteries, Lottery distributors and the Department for Culture, Media & Sport.



You’ll need to demonstrate:

  • Extensive experience and success in leading and delivering high profile consumer campaigns for a range of audiences in a multi-channel environment
  • Evidence of gaining high quality media coverage through national and local media outlets
  • Established relationships with journalists and media outlets
  • Excellent written and verbal communication skills, networking, negotiating and presenting to a range of audiences including experience of selling in/briefing journalists
  • Experience of creating a high performing media team
  • Experience of reputation and crisis management with evidence of handling sensitive media stories/criticism
  • Pro-active in approach, seeking new opportunities and responding quickly to any challenges
  • Evidence of utilising digital content across multiple channels
  • Strong project management skills
  • Strong editorial skills and ability to create engaging content
  • Highly developed interpersonal skills, including influencing and negotiation
  • Experience of working closely with creative agencies



To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

PLEASE NOTE: CVs MUST be attached to your email job application in Microsoft Word or PDF format for our systems to process your application correctly, rather than your CV copied and pasted into the body of the email.


This job is being advertised by AWD online on behalf of the National Lottery Promotions Unit (NLPU), part of The National Lottery Community Fund

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