Marketing Strategist / Existing Audiences

  • Job Reference: AWDO-P6235
  • Date Posted: 30 March 2021
  • Recruiter: AWD online
  • Location: Rugby, Warwickshire
  • Salary: £37,968 to £42,560
  • Bonus/Benefits: + Benefits (See Below)
  • Sector: Marketing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: CV Response Team

Job Description

We are looking for a Marketing Strategist to join a Marketing and External Engagement team to focus on increasing engagement and income from the individual giving supporter base.

You will be responsible for developing deep audience and channel insights to propose and drive marketing and communications strategies that deliver to the organisation’s wider mission and specific objectives for your audiences.

As the Marketing Strategist, you will take the lead on understanding what drives and motivates the existing audiences, why they engage with the organisation, their capacity to support and their marketing preferences.

As Increasingly marketing is a digital and analogue blend, you will be planning activities that include mail, email, website content and social media. You will plan expenditure, monitor progress and enact course corrections based on results.

As the Marketing Strategist, you will work with the Brand and Content team to develop messaging and creative approaches and the Campaigns team who will plan and execute campaigns.



The successful candidate will be educated to degree level with a qualification in or considerable experience of marketing, market research or related discipline.

You will have extensive marketing experience, ideally gained in multi-disciplinary settings and experience of marketing planning, as well as significant current experience of digital marketing planning and execution across major public-facing campaigns. Recent experience of charity marketing and fundraising is preferred.

You will have strong analytical, conceptual and problem-solving skills with the ability to clearly and simply communicate insights to a diverse set of stakeholders. You must have a strong marketing planning experience coupled with digital and social media skills.

The successful candidate will be highly numerate, able to assimilate and make sense of complex data and research, with a proven understanding of the skills and methods needed for planning and measuring engagement with target audiences.



You will join a high performing team of marketing professionals, all committed to making the world work better for everyone. You will experience and contribute to a friendly and supportive culture, with an organisation that values work life balance and flexible working.

The organisation’s brand-new open plan offices are located in the centre of Rugby and near to Rugby train station, they also offer free parking.

In addition, the organisation offers the following benefits:

  • Full time roles are contracted at 35 hours per week
  • Most staff in the UK are currently working from home due to coronavirus and the organisation expect it to be this way for some time. It is however their practice normally that they operate an agile flexible working policy, where flexible working hours are enabled as well as remote working (between 2-3 days per week depending on the role).
  • 26 days holiday rising with continuous service, in addition to public holidays
  • Pension scheme – employer contributes 10.5% of salary and the employee contributes 5%.
  • Enhanced family friendly policies, including maternity, adoption, paternity and shared parental
  • Life assurance (3 x annual salary).
  • Bike to Work



They are an international development organisation putting ingenious ideas to work so people in poverty can change their world.

They help people find solutions to some of the world’s toughest problems. Challenges made worse by catastrophic climate change and persistent gender inequality. They work with communities to develop ingenious, lasting and locally owned solutions for agriculture, water and waste management, climate resilience and clean energy. And they share what works with others, so answers that start small can grow big.

They’re a global change-making group. The group consists of a UK registered charity with community projects in Africa, Asia and Latin America, an independent development publishing company and a technical consulting service. They combine these specialisms to multiply their impact and help shape a world that works better for everyone.



Please note that should the organisation recruit a suitable candidate before the closing date, they will close applications earlier than the specified date.

They treat all applications for employment on their merits and do not take into consideration any factors that are not relevant to the job such as disability, race, age, religion, gender, gender reassignment or sexual orientation.

The organisation is committed to safeguarding and protecting children and vulnerable adults and as such candidates will be subject to pre-employment checks including criminal checks and terrorist financing.

The successful applicant must have the pre-existing right to both live and work in the UK.



To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.


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