Marketing & Communications Manager – Digital Campaigns Executive

  • Job Reference: AWDO-P5277
  • Date Posted: 14 January 2020
  • Recruiter: Guide Dogs
  • Location: London
  • Salary: £31,577 to £38,793
  • Bonus/Benefits: + Excellent Benefits
  • Sector: Marketing
  • Job Type: Permanent
  • Work Hours: Full Time
  • Contact: CV Response Team

Job Description

 Guide Dogs, Careers & Vacancies Advertised by AWD online – Multi-Job Board Advertising and CV Sourcing Recruitment Services

Marketing & Communications Manager who has excellent digital marketing skills, experience of creating and implementing communications and digital campaigns, is highly organised with the ability to work under pressure and to deadlines, is required for Guide Dogs based in London.

 

SALARY: £31,577 - £38,793 per annum (includes £4,105 pro rata per annum London Allowance)

BENEFITS: 26 Days Holiday plus Bank Holidays. We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.

LOCATION: London – with travel around London and the South East

 

JOB TYPE: Full-Time, Permanent

 

WORKING HOURS: 9am – 5pm, 35 hours per week. As a charity, we’re always keen to support flexible working as best we can.

 

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

 

JOB OVERVIEW

We have a fantastic new job opportunity for a Marketing & Communications Manager who has excellent digital marketing skills, experience of creating and implementing communications and digital campaigns, is highly organised with the ability to work under pressure and to deadlines.

As the Marketing & Communications Manager, you will work across the London and South East region, working closely with the central marketing team to drive greater awareness of the Guide Dogs brand and what it stands for, both amongst potential service users and current/prospective supporters.

Working as the Marketing & Communications Manager you will report to the Head of Brand and may have responsibility for up to 10 volunteers (volunteer communication champions).  You will communicate the strategy and work of the Guide Dogs, engaging key audiences both externally and internally to strengthen the brand using your experience of targeting different audiences through media channels.

 

WORKING AT GUIDE DOGS

Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference, and change lives.

We believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for Guide Dogs.

As a member of staff, we offer you a wide range of benefits to suit your individual needs. These include; 26 days’ holiday plus bank holidays, a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.

 

DUTIES

Your duties and responsibilities as the Marketing & Communications Manager will include:

  • Brand - Drive the awareness and saliency of the Guide Dogs brand in the region. Champion the new brand identity in the region, leading the implementation across all touchpoints.  Lead the regional activation of the bi-annual brand campaign, working closely with the central brand, comms and digital teams
  • Communications & Digital - Lead the development, activation and review of central, regional and local integrated communications & digital plans in the region to include print and broadcast media, social media, publications, advertising, events, direct marketing and internal communications as appropriate, ensuring objectives are set and measured
  • Services and volunteering marketing - Lead the development, activation and review of marketing strategies and plans with Head of Region to help delivery of regional targets.  Generate region-based stories and articles for Corporate publications
  • Media relations - Build strong and on-going relationships with journalists through proactive and reactive media relations, including dealing with issues and crises that are a risk to the organisation’s reputation
  • Spokesperson - Be a key spokesperson on behalf of Guide Dogs for regional media and where appropriate nationally
  • Advice and training - Provide both strategic and tactical advice on communications activities and issues for staff and volunteers within the region.  Provide media training and develop communication skills to staff and volunteers within your area and ensure they are adequately briefed for media interviews
  • Quality - Work across departments and functions both at Central Office and within your region, to ensure that Guide Dogs online and print communication channels are up-to-date and reflects regional content and context

 

IDEAL CANDIDATE REQUIREMENTS

  • Previous digital marketing experience is essential
  • Creation and implementation of communications and digital campaigns and projects to meet business objectives, with experience of targeting different audiences through media channels
  • Up to date with best practice and innovation in brand marketing, communications and digital
  • Strong digital skills including a good knowledge of Microsoft Office packages, in particular Word and PowerPoint
  • A degree or an equivalent level qualification
  • Excellent written and communication skills, being able to adapt style to a number of different channels or audiences
  • Ability to give authoritative verbal advice and information on marketing and communications
  • Excellent organisational skills, working under pressure and to deadlines
  • Willingness to travel across the London and North East region
  • Previous brand management experience would be advantageous
  • Previous experience of being a key spokesperson for a large organisation, both with the media and with other organisations is desirable
  • Experience of working in the third sector is desirable
  • Eligibility to work in the UK

As this role requires an Enhanced Disclosure check the start date for the successful candidate will only be confirmed upon receipt of the check.

The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.

Please note: we reserve the right to close any of our vacancies early.

 

NO AGENCIES PLEASE

 

HOW TO APPLY

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

CV’s of Job Applicants meeting this requirement may also be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P5277

This job is being advertised by AWD online on behalf of Guide Dogs

Full-Time, Permanent Jobs, Careers and Vacancies. Find a new job and work in London. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online.